[ Product Leader · Builder · Curious Human ]
From smart homes to drones to AI — I go where the interesting problems are. Hi, I'm Zoe.
Seven case studies. Real problems. Honest outcomes.
What the CV doesn't say.
Most portfolios show the wins. Here's what didn't work, what I'd do differently and what it cost me to learn it.
I was too gentle
Three years of someone's work deserves respect. It doesn't deserve protection at the expense of the product.
We built brilliantly and told nobody
The work deserved more air. Visibility isn't vanity — it's longevity.
I built before I truly understood
Operational elegance before customer clarity. I'd reverse that order every time now.
She's one of those rare product leaders who genuinely stands out. I've honestly never seen her assume the worst in anyone. She brings out the best in the people around her.
— Wendy Cunniappen · Technical Delivery Lead · Vodafone & Hive
Dreamcatcher
Helping people understand the third of their life they've been ignoring. Built in grief. Driven by curiosity about the gap between how people experience life and how they make sense of it.
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What I'm doing right now. Updated as things change.
BUILDING
Dreamcatcher. This website. Figuring it out as I go.|
LOOKING FOR
A product role where ownership is real and the problems are hard.|
THINKING ABOUT
AI and human memory. Why most products forget the person.|
Books that changed how I see things. One line each. No summaries.
